1X Games produce games that people play over the internet and mobile networks using a computer or mobile device. We're not talking Massive Multi Player Role Playing Games with complex worlds, exciting graphics, and dynamic user interface, (at least not right now). 1X Games deal in relatively elementary games that players play over a social network; games that are simple in nature but compelling in their ability to engage their audience time and time again.
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The logo will be used in both a blog on the internet and corporate communication but will also be used on mobile device screens as an app or game is loading, so it's important it be simple enough to create an impact on a small screen. The Audience is aged 10 to 100, are around the world, mostly speak English, and have played a game or two on an electronic device. They probably have an account at an online social network.
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