Hi! I'm Dee and I'm setting up an accessories brand called Zip it & Hide.
Initially it will be online retail, with a view to having my own boutique in the future.
Zip it & Hide will be primarily bags, scarves and hats.
My main products will be good quality, leather and recycled leather bags, 100% cotton, linen and silk scarves, no junk, good stuff.
My products will be eye-catching colours and simple, modern designs. More urban than bling or vintage. More Mira Duma than *shiver* Kim Kardashian.
Hats, socks, tights will be further down the line - colour and quirky design will be the main focus here also.
My target market will be urban, well dressed people from 18 - to approx 45. Even though we all know the segment of the market with disposable income is the over 45's so I'm not pigeonholing myself from the outset.
I am starting with a Shopify account. I have chosen the Symmetry theme, this might help you visualize what will go where.
As my name has two meanings - the literal one and the fact you zip bags that are made out of leather hides, I'd love if you could come up with a clever tagline and logo that makes people smile. I don't want to take myself seriously, what's the point. I do want it to be good quality. It's fun but it's not a joke.
I'd like a logo / tagline that is cheeky, open for interpretation, colourful, urban, modern, but not so much colour it gives you a migraine (just incase you haven't noticed - I like colour?!) For this theme in Shopify Maximum logo dimensions are 884px wide by 200px high.
I really like what the example below has done. The logo is clean and the tagline is straight forward like the products; Hold on to the Good. I'd like something a little bit more visual but clean. Nobody likes mess.
Again, all my products will be good quality materials. 100% leather, recycled leather, 100% cotton, linen and silk. So you might be able to incorporate this message into the logo or slogan!
Hope this brief gives you a good idea of what I want to create.
Really looking forward to seeing the final ideas! Bonne Chance!