We would like the logo to be classy (elegant) and slick quite like luxury brands but on the modern side of things.
Main values are: professionalism, excellence, elegance
Secondary values: calmness/composure, mindfulness, serenity, strength, resilience
The photo of London parliament (attached to this brief) encapsulates these ideas. It has a calm and positive energy, it is slick, it has an original point of view on the parliament, although it overlook an historical building it also has a modern touch with the sculpture. The photo will be used on the website homepage.
Although the company is about wellbeing/mindfulness/psychology, please avoid the style (clichés) of medical/wellbeing industry.
Logo can be Logotype/Wordmark (feel free to explore combination of diff fonts), Letter Mark or Combination Mark with both text and a symbol/icon.
Maximum 3 colours - Avoid gradients
Logo should still work in one color, in reverse color (i.e. light logo on dark background), on small and large media.