• Project Summary:
Our goal is to create a polished, modern logo that speaks to our professional, high quality financial products and services. Our target is a corporate purchaser or marketing professional who already has determined that they are interested in exploring our product category and is interested in getting the best value for their budget. The customer may be pressed for time and already knows what they are looking for, making the need for the logo to be eye catching and instill a sense of trust and confidence. Our larger goal is to incorporate this new logo into our advertising, web design and the product itself.
Prepaid Visa incentive cards branded as “Award Cards” . Companies use these prepaid, non-reloadable (gift) cards as incentives to motivate behavior or to reward behavior. Since they are accepted widely, the recipient is always satisfied, since they can spend the value of the card as they wish. The program name, Awards2Go, must appear on each plastic Visa card. (see attached image samples). This may co-exist with the name and logo of the company purchasing the card. These cards are purchased both in bulk (cards only) and with cards mounted on carriers (similar to receiving a bank card via mail). Other variations include customized cards and carriers with our clients logo, brand, taglines, etc. The design of the cards on which the logo will sit will vary with each custom order. The logo must be compatible with this wide range of design.
• Industry and target audience: Our clientele is the corporate buyer (HR, Sales, Marketing and other management) looking for products to reward staff and/or customers for loyalty, years of service, safety, rebates or switching to a new service provider to name a few. Our buyers range from fortune 100 companies to small businesses and every size in between.
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Given the busy and varied nature of the card design on which the logo will be placed, the logo should be clean, visually interesting and not ornate. We are selling a financial service product with cash value but it is a gift card, so it should have a positive, fun design.
The logo cannot have anything that screams "gift", including bows, since this is not permitted by the Visa Association.
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