Business that allows users to purchase a Medal to show appreciation to their loved ones. ie:
Give a medal to show your love & respect for your parents and other family heroes.
Target audience: Targets both younger and older generations. From 20 year olds, to 50 years old.
Please remember that Life Heroes sell medals to people that want to show their loved ones (ie: grandparents, husband & wife, parents, siblings etc ) how much they respect and appreciate them and that this family member is their hero.
The logo therefore needs to have an emotional aspect to it as well, perhaps something incorporating love, family, appreciation ( but it must target both masculine and feminine target audiences).
The product is mainly sold in the US and therefore there can be an Americana aspect to it as well if you think this will suit.
Also please be open to trying colours you think could work and be appropriate.