Alter Ethos is a lifestyle company, a social media platform and an accountability friend all in one. We strive to empower people to engage in the world around them, to collaborate towards a healthier, more responsible self and society centered on cultural exchange, respect and social justice. Our target audience will start with educated, young professionals and build out from there. So we are looking for design that appeals to that crowd - think Brooklyn folks with a bit of social justice mindset, great creative and beautiful imagery that inspires people to get up off the couch, feel empowered and live out an adventurous life!
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Tipos de logo a explorar
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Diseño de inspiración
I'm inspired by brand styles such as the whimsical looks of Anthropologie & Terrain, that make you feel like anything is possible, patterned looks like those from Ten Thousand Villages, charity: water and their great icons, anything that looks like it came out of Brooklyn, and some cleaner graphics that you can remember the brand from just a glance of color, a single letter or a picture. I'm most interested in something that illustrates our purpose as a company - preserving cultural heritage and respecting each individual's ethos, while challenging individuals and the collective to grow and change, adding newer things to their lifestyles that encourage social justice for the collective. I like the idea of a plant growing out of the words - emphasizing the healthy roots, growing into leaves that are green, but eventually one turns to a new color that is unexpected like orange. Some example sketches to get you started are included, but feel free to take this in any direction, I'm open to suggestions! The image below - labeled Alterethos3 is a good depiction of an idea I'd love to see designed!
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