My target audience are Real Estate investors who own own multiple properties. They're organized, smart, and ambitious.
My product is a cloud based accounting program that lets real estate owners see the big picture of their portfolio. Each property will have a profile with all its information. Its taxable basis, the loan on the property, the mortgage, and the amount that goes towards interest. All mapped out on a timeline. Any and all deductions will be recorded through the program. It will have a clean and professional "user interface" . They can upload multiple properties and see a portfolio overview that will make them feel like the CFO of their investments. My target customer is over 55 and does't want to type their expense reports into excel anymore. They want a hands off approach so they can spend time with their friends and family and enjoy the wealth they've created.
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I want the design to be timeless, that's about it.
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