We want the logo to be very professional looking. Very authoritative.
For the actual logo, we want an open book in a square on the left side. And our company name on the right side.
1. LOGO: If you look at the Philadelphia insurance company logo, that is probably how I would want it. Instead of the bell, I want a simplified book in a square like that.
We would like the logo and "ValueGuide" in a calming blue. And "Insurance Agency" underneath ValueGuide in a lighter gray.
2. LETTERING: Please refer to the images so you know what I like:
-Pickard Insurance: I like the lettering and format. I like the grey for "insurance agency"
-Liberty Mutual: It may be interesting to try the underline under ValueGuide, I'm curious to see how that looks but not sure if I completely want it.
-Philadelphia Insurance: This is by far my favorite logo. I love how geometric "Philadelphia Insurance companies" is.