Create a really strong brand identity for a lifecoach who changes lives

The Happiness Guy

I am a life coach

what is unique to me is that the client is at the centre of the process, and we explore together, and I guide them. its not the goal but more them and whole journey that matters.

We explore feelings and thoughts and discover which to follow, and which to learn to ignore...

i help them remove struggle, pain and suffering and get them to love life, love and believe in themselves, and to focus on being and showing up as the best version of themselves.

I help people get clarity on what is holding them back, help them focus on what they need to do, help them get direction, develop strategy, and provide support...

i remove the internal conflict between the mind and the heart

target market is female - aged 30 to 50.

2 sub divisions - single career woman who are overwhelmed and burning out / lack balance in work / life, and mums who likely also work but are that bit older and have put their kids first for years, and now its time for them..

I'm a bit of a luxury item

I find it very hard to select my industry in the box below.. what i do is a lot like therapy... could be medical,

could be spa and aesthetics / could be cosmetics and beauty

I'd like to explore the following colors:

Aquas: Empathy, compassion, clarity and precision.
Greens: Growth, harmony and success.
Blues: Knowledge, trust, calm and honesty.

a simple minimalistic logo that is positive, calm, luxurious & classy. not cheesy happy, but instead more finding peace and calm, getting back in control and loving life again.

incorporating a smile might be good,

and finally, the logo could just be the words The Happiness Guy in the right colours and font...

i also like circles, but thats not to say they must be used