Very simple - the product is a DIY product which fills the gap between the toilet tank and wall. (look behind your toilet). This logo will go on a backer card which sits in stores.
Over 50% women buyers for this product and mostly homeowners, some handymen and plumbers.
Who is the target audience? Anyone who owns a home or toilet!
The Most important things to get across is the fact that if you have a gap - you are possibly at risk and need this gap filled.
This product has never been created so it needs to be clear with the consumer. That being said, I would like for the entire message to get across from just one loo.k
It really needs to have some POP and be noticeable but at the same time be completely legible.
¿A qué sector dirías que pertenece tu empresa?
Tipos de logo a explorar
Para hacernos una idea de lo que representa tu marca, dinos qué estilos te gustan
Diseño de inspiración
Besides the hardware stores, this product will be in stores such as Target, Bed Bath & Beyond, Walgreens, and CVS.
That being said, it needs to have a friendly factor - not just fear. A good mix of both is necessary. The current web page and product can be seen at http://www.tanktruss.com This will tell you all about the product. (the next edition of the physical part with be transparent)
The picture attached of the part shows exactly how it works.
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