"What You Need Before You Need It"" - NOTE: It is not 100% necessary to include this slogan in the logo but if its possible to do so without making it hard on the eye then go for it!
Cuéntanos a qué tipo de público quieres llegar
Safetykitsnow.ca provides top quality emergency, preparedness and related outdoor survival equipment. We also provide advice and articles that will assist people with preparing themselves, their families, their businesses and communities for natural and man-made disasters. We strive to ensure that people are educated about potential issues and that they are knowledgeable and confident in mitigating risks and ultimately, recovering from emergencies after they take place. Safetykitsnow.ca is primarily targeting urban dwellers.
¿A qué sector dirías que pertenece tu empresa?
Tipos de logo a explorar
Para hacernos una idea de lo que representa tu marca, dinos qué estilos te gustan
Although we take our role of educating and providing equipment to people seriously, we want to have fun and take the stress and worry out of preparing. The logo should therefore show that we are serious and knowledgeable as a company but also that we take a fun approach to what we do so that we can appeal to the average person. I have included two images for you. My initial idea was to find a way to blend them into one image. I thought a squirrel might be a good brand animal as they are always running around collecting nuts, preparing for winter. This particular squirrel isn't quite cool and robust/masculine enough though. I also included the happy Jesus image because he's friendly and approachable but also strong and confident. So, I thought that a squirrel holding a backpack over his shoulder with one hand while pointing, smiling and winking confidently might be an interesting logo. Maybe the squirrel has a cool pair of boots on or some other equipment on him? This is just a starting idea but I am open to creative variations, either of the image I described or something entirely different. If you think of something entirely different then try it out. In the end, Im trying to strike a balance between expressing a sense of trust and having people take us seriously but also expressing a sense of fun.
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