SIMPLE, MEMORABLE, EYE-CATCHING that has ACTION and a PERSONAL ELEMENT that incorporates company values. 5 C's: Creativity; Caring; Charity; Collaboration; and Confidence.
Your brand and business: Offering unique and clever solutions to everyday problems. While at the same time helping people believe in themselves and their decisions.
Target audience: Both men and women between the ages of 18 and 55 who are looking for the next best thing.
Values to communicate with your design: Sleek, Modern and Sophisticated along with Unique and Movement
Stylistic preferences: Bold, sophisticated, Memorable
The icon should have a "P" and an "i" in it and a human aspect - like an action figure or a hand or an eye, etc.
The font needs to be unique but professional with movement.
Colors: Incorporate all of our colors into the complete design. Cobalt Blue, Silver, Black, with splashes of yellow. The yellow color is just for accents. Blue, Black and Silver should be the main colors used in the logo.
This is an e-commerce site so think Amazon.com or Overstock.com as examples.
Below are just some examples, please use your own creativity to give us options.