We are a corporate communications consultancy and the purpose of this logo is to package up our capabilities and market them internally.
The full description of our 'product package' is detailed below.
Delivering the right message to the right audience at the right time will make or break a communications campaign. Brunswick Insight’s proprietary message development approach, OnMessage, isolates a campaign’s most persuasive language to reveal the strongest elements and themes across audiences to move stakeholder perceptions to accomplish an organization’s goals.
OnMessage removes the guesswork from your communications strategy by providing a data-driven process to ensure campaign effectiveness. OnMessage will drive confident business decisions by ensuring all communications reflect messages that are meaningful to your key audiences.
What we do:
1. Learn about your audiences’ core values and motivations by mapping their rational and emotional trigger points
2. Identify important messaging themes and understand what language works, what language does not, and why
3. Craft impactful message hierarchies tailored to each unique with impactful themes and specific motivating proof points
How we do it:
1. Identifying the most persuasive language within messages through qualitative and quantitative research methods
2. Evaluating the persuasiveness of your message compared to the competition’s in a real-world context, testing language head-to-head to assess effectiveness on both sides
3. Understanding how specific phrases resonate across various stakeholder groups by analyzing messaging word-by-word using text highlighting tools, dial testing, eye tracking software, and traditional research techniques