A new business start-up based in Indonesia needs a logo design. We develop daily fresh juices for consumers using fresh fruits, vegetables and all natural ingredients. Our goal is to help our consumers develop a healthy lifestyle through daily juice consumption in addition to fresh fruits & vegetables intake. Our business concept is providing daily juice subscription for our consumers that will be delivered directly to their workplace or residences. We may open stores in shopping centers in the future if there is a demand for it.
The target audience is anyone from all age group. However, as a start-up, the focus would be more on adults and families that are health conscious.
However, progressively, we want to capture the coffee & tea drinkers who adopt the drinks because of the popular lifestyle (e.g. Starbucks). The idea is to persuade them to leave the unhealthy drinks, such as coffee, tea, milk teas and others that do not have healthy nutrition and revert to fresh natural juices and make it a lifestyle that is actually beneficial for their health.
The preferred logo is one that conveys both a message of HEALTHY, PURE and DELICIOUS/ENJOYABLE products, as well as a message of CARING FOR or LOVING ONESELF.
In short, the messages are "ENJOY YOURSELF" and "CARE FOR YOURSELF" and we would like to do this by making the juice drink people's BEST FRIEND, so that they embrace it and the healthy lifestyle it promotes.