My name is Jessica. I’m an aspiring craftsperson blogging about my charity craft projects. I make one of a kind plush creations, and blog about it. I present my work under the name Plush Art Lab, and would like a fresh new logo to use on my blog, and for tagging and packaging my plush crafts.
Why Plush Art Lab? Plush is referring to soft toys, plushies, stuffed animals, soft textiles, etc. Art is referring to the use of these items for purposes other than play, such as display or therapy. Lab is referring to laboratory, because it’s a place where new ideas are sought after and tested.
I’m looking for a logo that’s more of a memorable symbol, rather than explicitly showing what I do. I like logos with hidden messages, like the Kolner Zoo (Cologne) where there is a rhino and giraffe in the elephant’s negative space (http://www.koelnerzoo.de/), or the beats headphones logo, which looks like a person wearing headphones (http://uk.beatsbydre.com/), or the NBC logo, which has the silhouette of a peacock, symbolizing being proud of what they broadcast (http://www.nbc.com/).
Here are some more info about the service I provide, the target audience, and the message I would like the brand to convey.
- One of a kind handmade crafts in support of good causes (mostly plush toys for display or therapy rather than play)
- Implicitly, to encourage others to use crafts to help themselves cope with life’s difficulties as well as helping others
- Projects: charities or individuals who want to collaborate, ranging from Children’s Hospices, Societies that support chronic conditions, to small non-profits that raise awareness about a rare disease; the point of contact is usually women aged 30 to 40
- Blog and social media: women 25 and over, in relationships, have children, interested in sewing or other crafts, some may have chronic mental or physical illness
- Benevolence, volunteerism, philanthropy
- Handmade craftsmanship, crafts made with a lot of thought and care, using quality materials
- Crafts that do good for both the maker (mental health) and receiver (below):
i) Charity logo plush provides tactile experience of charitiy brands during promotional events to increase support, and is especially beneficial for attracting a younger audience.
ii) Sensory plush provides multisensory experience for people with profound disabilities, sensory processing disorders, or dementia.
Visual identity: simple, modern, with a bit of whimsy
Important Note: Please only submit original designs. Please do not use any third-party elements, including any stock art.
You can read more about me on my blog http://www.plushartlab.com. Thank you for your interest and I look forward to seeing your original designs!
Use of logo:
I want to use the logo in a rubber stamp (at least the image, not necessarily the text as well) to be stamped on kraft paper/cardboard boxes, printed on small stickers (image only, for wrapping purposes), stationary, as woven or printed tags to be attached to the plush, on the screen (blog/social media picture icons). I want to be able to use the logo in one colour (stamp) as well as multicolour (stickers/ stationary/ screen).
Clarification about the kind of logo I want:
The three examples of logos I like have one common theme while differing in complexity. They appear to be one thing from afar but upon closer inspection, there is something more.
It's true that I would prefer designs with simple lines but only to the point that there is still something to be discovered when you look closely. In all those examples, they represent the service/product/name of the brand and the secondary image does as well and add to the message. For example, the zoo logo shows one animal and when you look closer there are two more. This shows the diversity of the animals to be found in the zoo, but also the fact when you are in the zoo, it's easy to miss an animal unless you look closely because they may be camouflaged by their environment.
I would like a logo design that has something to be discovered in a similar way. I want the audience to be able to recognise what it is at first glance and discover something more when they look closer.