THE NAME: The reason we've chosen the name SixPlus is because it indicates that this is a service for groups of six or more to use for private dining and event bookings. We cater to groups as low as six guests and up to over 150 guests. Although many of our events are brunches, lunches or dinners that take place in private rooms around a table, we also list packages for cocktail receptions, board meetings, bridal showers and small wedding ceremonies. So, while a fork or knife might be cute, neither would be the best symbols to describe our service.
VISUAL HAMMER: We are open to using the number 6 and "+" in the logo but our URL is SixPlus.com and we will spell out the name in our branding. As a result, don't create a logo like 6plus.com, because we won't be able to use it. Do not create more than one visual hammer within the logo as we only need/want one (i.e. a square icon that we can separate from the logo and use to depict our brand).
CURRENT LOGO: Do not feel tied to the filler logo we are currently using on the mock ups of our site. It is only a place holder and nothing like what we are envisioning for the final logo. Feel free to all upper case, all lower case, different types of fonts and different sizes.
ORIENTATION: We prefer logos that are horizontally oriented with the visual hammer or icon either incorporated into the word "SixPlus" or to the left of the word.
COLOR: We have listed the colors that we are working with on our new site. Do not feel that you need to use these colors so liberally and also feel welcome to use additional colors, so long as they look good amongst the colors we have listed. We need a logo that will look good monochrome on a black background and a white background so don't rely too heavily on your use of color. Take for instance LoveClip and SquareSpace's logos, they use just one color and are incredibly effective. Aim for a minimal or subtle use of color.