Muddy Bay is a bay located in Airlie Beach, WHitsundays , Australia. The area is known for a tropical lifestyle, islands, rainforest, the great barrier reef, boating and a relaxed lifestyle. Muddy Bay is the original name for a bay that has now been redeveloped and renamed something deemed nicer and more appealing.
Muddy Bay Group is the actual company name but we will also be incorporating the "Muddy Bay" element into branding of some products - Muddy Bay Moonshine, Muddy Bay Beer, Muddy Bay Cider, Muddy Bay Surf wear, Muddy Bay wine
- We want Muddy Bay to be the contradiction - named after a muddy bay but now the gateway to islands, reef, fishing boating and islands. We sort of want the image of ocean, reef and islands in a clean modern fun design without a real focus on the Mud side but an easily explainable subtle link to its past. We want to make Muddy Bay cool again so to speak. "We want people to start calling it Muddy Bay again with pride"
- We love the new development of the Muddy Bay area but wished they had kept its name and been true to itself - we want to show people a place called Muddy Bay is branding gold so to speak. We also want people to know Muddy Bay is the Home of Muddy Bay Group. Every Product that comes out will have a little Muddy Bay logo on the back so needs to be identified as another Muddy Bay Product.
I am open to colours but must be fun, professional, clean, trendy and able to be incorporated as it'sown brand on products.