The reason I selected the logos in the "Which designs do you like?" section of the design brief was because of their simplicity and their clean and modern style. (NOTE: All logos referenced below, except those mentioned as attachments, will be logos I've selected above).
I've broken down the qualities and characteristics I want represented in our logo as follows:
This is very important. I attached a wonderful example of creative lettering (see attached logo, "Give"). This lettering style is similar to the "Uplista" logo----which I absolutely LOVE and would like to incorporate into my logo.
I love the clever and sophisticated aesthetic of a Negative Space image. I've attached logos of several NEGATIVE SPACE logos that are amazing. They're clean, clever, inspiring, and most of all, COMPELLING & MEMORABLE.
MODERN & CLEVER
All of these logos have that ultra-modern, clever, and highly sophisticated quality I'm looking for: "Hart & Hound,” “Eleven,” “Yoga Australia,” “City/Notes” "Spartan,” “Bullet,” “Illusion,” and “UlrichDesigns”, "Readleaf Packaging," and "Art Director for Sharp Ideas".
DIMENSIONAL & LAYERED EFFECTS
Another change in direction is the preeminent importance of having a dimensional design rather than one that is flat. In particular, I love designs that are sophisticated in their simplicity; and part of that simplicity includes a subtle 3-dimensional affect---either in the form of images (or letters) positioned slightly in the foreground or background (see attached logos: "Shy Child," "One," "Tapioca," and pay close attention to "The Upstairs Church"---which is an amazing use of dimension, cleverness, and cross-imagery) or a fold effect (see attached logos: "Aviator," "Page Fold," RedLeaf," "Kite String Studios," "Variation Music").
THESE DIMENSIONAL EFFECTS ARE MY PREFERENCE. PLEASE USE THEM. THEY'LL CERTAINLY GIVE YOU HIGH MARKS.
A design that is simple, clean, memorable, creative, intelligent, sophisticated, and energetic is basically IT in a nutshell. That's what we're going for. Not much to ask for, right? But I know you're up for the challenge.
HERE ARE THE BIG NO-NO's
AVOID SCRIPT (Added 8/23/16)
Although the above noted logo examples ("Give" and "Uplista") use script, I've decided to CHANGE COURSE. I like the 3D aesthetic of these logos, however I've decided that script is too informal. I'd like to use a more sophisticated and serious font.
ABSOLUTELY NO OBVIOUS IMAGERY
Once an image is "obvious" it ceases to be clever, creative, inspiring, or unique. You'll know it's "obvious" when it becomes the first thing you think of when someone say's "church." Therefore, any of the following imagery are those that I do NOT want in my logo:
1. Heart (or a "burning heart" which is a Catholic symbol)
2. Praying Hands (hands together with fingers pointed upward)
3. Stained-glass or colors in a "stained-glass" style
4. Christ or Christ-related images (i.e. Christ portraits, Christ in a robe, crown of thorns, eucharist [chalise of blood and/or communion wafers], crucifixion, etc.)
5. The Cross*
6. Church or church-related images (i.e. church house/building, steeple, pews, etc.)
7. A Dove, either in a literal form or the form of a descending flame.
* The ONLY exception is #5 (the Cross)...and that's with very specific conditions. An acceptable cross image would one that is remarkably unique and produces an amazingly eye-popping, WOW-factor appeal. A PERFECT & COMPELLING example of this is the attached logo for "The Upstairs Church." Short of a compelling and unique way of displaying the cross, I implore you---do NOT use it.
The challenge continues...