Branding a real estate team within a larger brokerage. Audience is broad, 25+, mostly professionals. I'm trying to think outside the box and possibly incorporate one of my pets. I have an English Bull Terrier and a French Bulldog. If incorporated, something simple like an outline.
¿A qué sector dirías que pertenece tu empresa?
Bienes raíces e hipotecas
¿Qué colores quieres que tenga tu diseño?
Para hacernos una idea de lo que representa tu marca, dinos qué estilos te gustan
Diseño de inspiración
I like the font. I feel like it is slightly feminine which appeals to me but not too feminine.
I love this design. I feel like incorporation of the building was very tasteful and not cheesy.
I like the delicate and slightly feminine appeal.
Your brand and business:
The Risch Team within Texas 5th Star Realty. I want to brand my team away from the Texas-style influence. Towards an elegant-contemporary-urban direction.
Target audience: Audience is pretty broad. 25+, professionals who are both from Houston as well as people who have relocated. Avg Houston home price is $280,000. I want to target to $250k+
Values to communicate with your design:
Sophisticated, simplistic... The urban-contemporary brands that realtors use are no longer only in the inner city, they've spread to the suburban communities as well. Keller Williams old versus new logo is a good example of the direction real estate branding has gone.
Sopisticated and minimal. If a door or chimney is incorporated, I don't want it to be the main focus or cheesy. I would really like to stay away from a home, buildings or a key.
Colors: Set on particular colors?
Grays, black, white, blues, aquas, greens
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