We are about to launch a new Point of Sale (POS) system in Australia.
It has already been successful in Europe but this new version will be localised for Australian retailers. It is accessible via the Apple app store and offers a full POS solution for retailers with ongoing local email/telephone support packages available plus access to hardware setup.
The logo is an integral part of the launch as it needs to be submitted to Apple for approval.
The logo is the first thing that draws potential customers in and needs to stand out from the crowd. There are many other competitor brands that are well established so Horizon must stand alone.
Something graphic, clean and striking is what we are looking for. There is not much space in the screen for description so logo is key.
Once we get approval from Apple we will need to move forward with further design work to go across all platforms - web, print etc.
We need your help to get the logo right and once approved there will be more work available.
An idea to explore is making the logo make the link between technology with Australia - given we are offering localised support (huge point of difference to other brands in the market)
I suggest having a look on appstore at the 600 odd POS logos already there.
Specs required from Apple...
The App Icon
Every app needs a beautiful app icon. It’s not unusual for people to base
their initial opinions about your app’s quality, purpose, and reliability
solely on the look of your app icon.
The app icon is an important part of your app’s brand. Approach the design
as an opportunity to tell your app’s story and build an emotional
connection with users.
The best app icons are unique, uncluttered, engaging, and memorable.
An app icon needs to look good at many different sizes and on different
backgrounds. Details that might enrich an icon at large sizes can make it
look muddy at small size
Size for iPad and iPad mini (high resolution)
152 x 152
App icon for the App Store (required for all apps)
1024 x 1024
For all images and icons, the PNG format is recommended. You should avoid
using interlaced PNGs.
The standard bit depth for icons and images is 24 bits—that is, 8 bits
each for red, green, and blue—plus an 8-bit alpha channel.