Sturdy Apparel is a crossfit, fitness, lifestyle and outdoor clothing retailer for women and men. We chose the name "Sturdy" because the definition is perfect (the definition is copied below). Our clothing will be made of strong durable material and we will provide a product guarantee. As such, the logo needs to be something that conveys this. As indicated, the definition for Sturdy is below:
(of a person or their body) strongly and solidly built.
synonyms: strapping, well built, muscular, athletic, strong, hefty, brawny, powerful, solid, bulky, burly, rugged, robust, tough, hardy,