Target Audience Insight: I want my little boy to grow up to be just like Dad. I want to help create a father to son bond.
Is and Is Not: Ralph Lauren/Brooks Brothers Classic Prep not Vineyard Vines Trendy Prep; Solids, Stripes & Plaids not Kiddie Designs & Indie/Hipster; Sailboats, Lighthouses, Ropes & Anchors not Octopuses & Pirates; Approachable not Arrogant
Timeless Style Celebrity Inspiration: John F. Kennedy
Retail Platform: E-Commerce
Consistent Logo Usage Across Multiple Mediums: Clothing Labels, Communications (Website, Social, etc.), Packaging
Logo Design Inspiration: https://www.pinterest.com/sailorknot/ls-logo/
UPDATED BRIEF COMMENTS:
1. Brand Name vs. Icon - Since we are a new brand, we believe that the brand name Little Seafarer should proportionally be larger than any icon design.
2. Design Layout - At the start, we plan to primarily use the logo on clothing labels and the website. We would like to use the same logo across all communications for consistency. That being said, the design needs to be legible on a small clothing label (2.75" W x 1"H). Perhaps the clothing label could only include the Little Seaferer name in the font treatment that is consistent in the website logo lock-up with any icon. For this reason, we are struggling with the circle style designs and how that can be legible on a clothing label.
3. Icon - Since we are a new lifestyle brand we are in search on a nautical/coastal icon. Therefore, we would not consider a sailboat (due to Nautica brand) or a whale (due to Vineyard Vines brand).
We would love to see your best icon ideas and designs that capture the spirit of our brand as noted in the brief. A few ideas that we have and a few designers have submitted, but are more than open to your creative expertise, but not limited to are: wheel, anchor, pennant flag, oar(s), lighthouse, navigation compass, sea aster/star, etc.
We would like the future option to monogram the icon on clothing, so it would need to be distinguishable and something that little boys and men would be proud to wear. Think like Ralph Lauren's polo player icon, Vineyard Vines whale icon, Lacoste's alligator icon, Johnnie-O's surfer icon, or Brooks Brothers sheep icon.