Bonbon candles are luxury Soy wax candles. Our gorgeous Candles are handmade in France in luxury glass sous cloche and all the candles have a delicious smell inspired by gelato flavours.
Our candles are created at home in the south of France.
Bonbon candles’ packaging will be unique and luxurious and will all be pale pink (bonbon pink).
Our points of difference:
o Luxury hand made soy wax candles – made with love
o Unique and 100% Natural wax hand-poured candles to last longer
o Luxury containers & packaging
o Delicious smells inspired by yummy gelatos flavours
Bougies de luxe gourmandes
I’d like the tagline to possibly be include the tagline in the logo. The tagline will be in French as Bonbon candles is a French brand.
Bonbon Candles will focus its end users marketing efforts on 2 specific consumer profiles: “The digital Gen Y” and “The Home nesters”
• “The digital Gen Y” (18-39 years old females) Social media, mobile phones and tablets addicts. Busy workers, Entrepreneurs, time savers. They usually live in big cities are used to shop online or on their phone – they also do a lot of research and compare products and brands before purchasing. They are constantly connected and do all their activities on their online platforms (banking, shopping, researching, sharing etc.…)
• “The home nesters” (30-49 years old females) who take pride of their home. They earn a good salary and love to feel good at home after a long day at work. They may or may not have children but make their home a priority. They often spoil themselves going to spas and travel a lot.