Product is organic dried fruit packs and also fruit and nut produce. Launching with Organic certified dried fruit but brand will need to fit everything from fruit juices to nut bars. All products will be organic certified and Fair trade. . % of profits going to farming communities in Sri Lanka and Australia. Our product sold into supermarkets and health food shops in Australia and Asia/India. Target market is main grocery buyer (female aged 28-45), environmentally minded, energetic lifestyle, socially active and influenced, older children, aspiration for helping the environment and less fortunate by spending a little extra.
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Alimentos y bebidas
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Diseño de inspiración
'Ella' is a fertile, rich region in Sri Lanka and is also a colloquial term meaning 'cool' in the Sri Lankan language. Our fruit is grown in Sri Lankan hill country (keep in mind for logo) and Australian rural farming estates. I would like to convey both of these origins within logo and artwork. I would like to convey that Ella Estate is established, has longevity, grandeur, credibility possibly a crest or coat of arms. Inspiration drawn from premium wine logo and labelling.
We will be starting with 3 products.
- Organic Dried Mango
- Organic Dried Pineapple
- Organic Dried Coconut Cubes
And then increase our rang as we go along.
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