UPDATED BRIEFING (21.06.2019) !
We want the logo to look less like a insect overall. It will be something like a organic label. To give trust to the end-consumer. Think of you buying a superfood in a supermarket and looking at the labels. What kind of firefly with lighbulb would give you trust and make you buy the product? Focus on -> inspire trust
. Ask yourself this question - Is the logo simple and recognizable?
The logo will be used with the company name (PermaTree) and without.
We need the logo to work in color / black and white and very small like a icon size. Maybe we can have a simple outline version of the logo too?
Company name is "PermaTree". Slogan is "SuperFoods"
Color requirements: Yellow LIGHTBULB. Green WINGS overall vibrant colors
¿A qué sector dirías que pertenece tu empresa?
¿Qué colores quieres que tenga tu diseño?
Los diseñadores eligen
Otros requisitos relativos al color
Yellow LIGHTBULB. Green WINGS overall vibrant colors
Para hacernos una idea de lo que representa tu marca, dinos qué estilos te gustan
Diseño de inspiración
We really like the wing-leaf design pattern. and the design idea for the lightbulb with the bamboo-sticks inside. Directions of the wings are also good. Maybe the bottom wing too much. remove.
We really like the coloring here. and the lightbulb. The head is will done. Wings should look more also upwards.
We really like the way this is drawn. proportions. The arms and legs not so much looks to much like an insect. could scare people off.
We need the logo to work well in a circle. Small (icon) and big size. Color and black and white.
We really like the COLORS here.
We really like the proportions: Lightbulb, Wings, Head, Antennas and Legs.
We really like the wings how they are positioned.
A handdrawn vintage logo would be great but at the end it needs to be vectorized to be able to use it within illustrator and co. Finally we will use the firefly-element in a circle with a variable-name on top and the fix organization name on bottom.
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