So since our business lies within the intersect of a few different industries, we are torn between the direction we want this to go- ideally it needs to fit perfectly between them.
As an early childhood education company we want to appeal to mother and child, offering the look and feel that would comfort them. However, those logos are typically more feminine and playful- although that is what we are, we are much bigger than that. We are an international social enterprise that is on a mission to change the world and teach 10million children in developing nations by 2020. Please check out HultPrize.com to see more about us and the competition itself.
The final round of competition will take place on Sept 27 in NYC at The Clinton Global Initiative HQ. Tembo is in the top 6 out of 20,000 university groups and the only remaining team from the USA. The winner will receive and $1million dollar investment and continue full scale production of the business model.
As a company in this position, a logo must encapsulate both the tenderness of early childhood education, but also be able to be seen in an app icon, on a t-shirt or on the top of skyscraper. We are not there yet, but that is the mentality we need to keep while designing this logo. We can't have a mother and elephant logo that fits more appropriately on a baby formula, day care or children's clothing company- it has to be universal and global, yet personal.
So our elephant concept comes from the name Tembo- which as mentioned above is Swahili for Elephant. Elephants are associated with knowledge and compassion for their young, also wisdom and emotion. Also we would like to see designs with the trunk point up- but do not avoid making a logo with the trunk down- just food for thought.
Down the road of this business, we will create a mobil app and we want to keep that in mind while we create the logo as it needs to work in that capacity as well.
-Please take a look at the recent changes corporations have been making to their logos over the past few years... less is more. Minimalism. Flatter.
-Please take a look at George Bokhua on dribble.com and his portfolio for some amazing and simple work that we like.
-We want this logo to have the look for "tomorrow" not yesterday and today- it needs to age well.