The Freudian Slip is a niche book store that sells self-help books and
therapy supplies such as therapeutic games, psychosocial workbooks,
and play therapy items, as well as a fun retail side that will include
a wall of stress balls and other fun mental health related gift items.
target audience are two groups: the general public seeking self-help
books and are likely to encompass a broad age range from college
students to seniors, and the professional therapist seeking
therapeutic resources. The neighborhood attracts well-to-do seniors to
the area because there is a historical theatre (Circle Cinema) and an
expensive leather furniture store (urban furnishings) on the same
corner that I'll be opening my store next to, but it's actually in a
lower to middle class neighborhood. It's an eclectic neighborhood with
locally owned businesses and that's what I'd like my logo to reflect:
independent, trendy, and modern. The store has an urban, raw feel with
brick interior walls, tall ceilings, and it will have sliding ladders
leaning against the wall. It's not a frumpy book store by any means
and I want a logo that reflects that it's not a run of the mill book
¿A qué sector dirías que pertenece tu empresa?
Tipos de logo a explorar
Para hacernos una idea de lo que representa tu marca, dinos qué estilos te gustan
Diseño de inspiración
I'm not interested in logos with a picture of a book, though using
aspects associated with books such as a typewriter key or font would
certainly be welcome. Also, my initial thoughts are to lean towards
the idea of using the "f" and "s" for the logo, not capitalizing any
of the letters, and I think I'd like a letter in "the freudian slip"
to have a different font, or have it italicized as a play on the name.
For instance, the "l" in "slip" could be italicized and different from
the rest of the font, as though there was a mistake. All that said, if
you have other ideas, I am not married to anything at this point. I
would love to see your interpretation(s)!
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