- Bubblebubs have been manufacturing modern cloth nappies for 10 years. I started making and selling on eBay and soon moved to outsourcing in Australia. Most products are now made off shore simply for price and availability of stock. We produce only high quality, ethically and environmentally sustainable products.
- Creating a consistent look and feel across the whole image library that supports the brand proposition. In this case, the brand image is modern nappies with a vintage/retro twist.
- Our customer base are mums of young children still in nappies. Our ideal customer is 28-35 years old working in a professional environment and is around 6-7 months pregnant with their first child. Has a moderate to high disposable income and wants only the best for their child. They are eco aware and wanting to do cloth nappies for environmental and health reasons.
Our target customers are mums (and less often dads) of young children still in nappies. More often than not the children are under 12mths of age as most of the purchasing of nappies is done during pregnancy and the first 4mths after birth
- They are eco friendly, sustainability-minded and wanting natural fibres putting a high value on top quality products
Single minded value proposition (SMP)
- Bubblebubs is the best nappy choice you can make for your baby
- Easy to use by everyone, high quality and eco friendly
- We want a feeling of trust, warmth and quality.
Look & feel
- Vintage Pastel is the overall feel