CURRENT WEBSITE - WE'RE REDOING IT: Current website is being completely overhauled at the moment: http://www.RootSuit.com . This old website is not loud or playful or as fun as the next one will be, so color scheme, etc are not at all reliant on this. We hope you will use this to see the products we sell. The next version of the website will be consistent with all we've come to expect from a loud, fun, playful web 2.0 website.
OLD LOGOS: Though we've provided the old, we want to start new. No need to incorporate our old design, but we've provided it for a reference. A couple versions of our current logo have been uploaded here. We're looking to make our next logo much more fun, loud, playful than it currently is. The logo will probably be put on the right shoulder of our suits in the future. We also are looking for color schemes that we can carry through the entirety of the new website, and that might start with the logo.
LOGO DETAILS: Aside from being loud, playful, and fun, and consistent with our brand message, we want the logo to have a symbol as well as text. We would very much be interested in a color scheme that we can use for the new website.
DEMOGRAPHICS: Age: 13-30, Predominantly Male, US and Canada, Generally in high school or college.
TARGET AUDIENCE: Our target audience is loud and generally likes to be the one to stand out in a crowd. They like to make an impression through good clean fun. They are usually a creative, risk-seeking group, that creates their own version of fun wherever they go.
http://www.MorphSuits.com (RootSuits were the originator, now Morphsuits has really moved the market)
http://www.SuperFanSuits.com (a classic copycat of RootSuit)
We're very much looking forward to the help you can provide to our business. I hope everyone out there is having a great weekend. We will appreciate any designs you provide for us, and look forward to picking a winner that will help change our company!