SilverTribe.com is an e-commerce site that sells Native American and Southwestern Jewelry. The target audience for the new SilverTribe logo will be both existing and new visitors to the SilverTribe.com site. The old SilverTribe logo has been in place for a number of years and our existing leads are use to associating the quality of the jewelry with the SilverTribe name and visual reference of the logo. Our lead purchasing demographic is females between the ages of 45+, however in the ST logo redesign we would like to focus on bringing in a younger demographic as well. The logo should be clean, with high end yet accessable jewelry feel. While ST's main focus is native and southwestern jewelry we do not want to pigeon-hole ourself into this type of work only. There should be no icons representing "native american" or "southwest". Icons and font treatments should be mainly focused on "Jewerly" in general.
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Please use the SilverTribe.com site for reference. Keep in mind that we will be completly re-designing and re-branding the site once the choosen logo is completed.
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