Key Words to describe the Pet Lovers brand:
2. Fun and Funny
What is Pet Lovers?
Hosted by TV veterinarian, Dr Katrina Warren, Pet Lovers is an online pet community that is all about the love that that people have with their pets. It is the quintessential home of advice, education, guidance, heartfelt stories, adventures, courage, passion, fun and more for all creatures loved by their owners with a definite skew towards cats and dogs.
Pet Lovers is the place where pet owners can learn and talk with like-minded people in a fun and safe environment. As such it is a community that caters for Cats in huge way, as cat owners have a dedicated hub known as “Cat Land” for all things feline.
Puppy owners have an original and proprietary never before seen 4 week online trading puppy camp for all pups between the ages of 1-6 months specially designed to teach new ‘puppy parents’ all the tools necessary to create a close bond with their puppy and work together as a team. We will guide owners through all the major hurdles they encounter as new ‘puppy parents.’ Our course we don’t forget about adult dogs, as there is a huge portion of our content and videos dedicated to dogs of all ages and breeds.
Each week there will be prizes to give away, when new pet owners join they can upload their pets photo, there is online Forum’s so everyone can chat and discuss topics amongst themselves and last but not least we will have informative and fun videos for all to enjoy.
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Animales y mascotas
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Website to be hosted by well known Australia tv vet, Dr Katrina
Targeting predominantly Woman - 25-50
Will be targeting audience and vibe from Dr Katrina's FB page - please have a look here so you understand the community and the engagement Dr Katrina has with her audience. https://www.facebook.com/drkatrinawarren
Feel free to use animals. If so it needs to be one cat and one dog. We are happy to see options with or without pets.
Fresh. Clean and simple.
Please use colours on this mood board attached but stay clear of the greens on the colour palette.
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