The Logo will be used for a brand to sell our own branded range of water filter products. For example water filters which will fit inside pitcher Jugs e.g. Brita Jugs, or undersink water filter systems, or refrigerator water filters. The logo needs to be simple, but also needs to symbolise going back to nature, Converting to Purity, Revert BACK to Clean natural water. The message we want portrayed is our range of water filters will clean your water BACK to its natural state. Removing the crap, which makes the water taste horrible, removing contaminents etc. In order to make you, your family, and children Healthier, and also enjoy the benefits of tasty crisp drinking water.
The Logo, I believe needs to be memorable (very important), Simple, and somehow portray the connection that the word (ROCK) will symbolise to CONVERT, REVERT your Unclean , chlorinated, smells like swimming pool, Tap Water CONVERT BACK OR TRANSFORM to its natural state (by filtering all the crap, contaminents, smells OUT. We would like the word ROCK to symbolise the natural process of converting BACK to its natural state.
So the word ROCK, will need to portray this natural process, so when a consumer views the logo/brand they will be aware the logo suggests the Rock logo/brand is a NATURAL PRODUCT which will filter my drinking water BACK to it Natural state. Allowing the consumer to have natural, clean drinking water in their very home, or place of business.
If your still unsure How ROCK, contributes to CLEAN water:
When rain naturally falls onto the ground and in rivers, it is absorbed down deep into the ground. This is where the Rain water or/river water passes through layers of rock deep underground, which filters the water before it rises up into a spring or a stream. The rain/ or river water which is absorbed down into the ground is filtered as it seeps through the tiny pores of the compacted earth (called permeable rock). So technically it is the Rock, which is deep underground which contributes to the filtering of the water, to provide a natural Spring of water.
This is the connection between ROCK, and Clean water. We need to portray this within a logo! This is the message we would like show.. This is where we found a connection between the word ROCK, and filtered water.
So to summarize, we want the our brand Rock, to symbolize converting your Tap water, BACK to its Natural state. Logo, needs to be simple, and straight to the point. Most important very memorable.
GUYS TRY AND AVOID GRAPHICS - STICK TO JUST TO TEXT! NO DROPLET GRAPHICS ETC.