We are a digital media company focusing on delivering online advertising solutions to advertisers in specific industry verticals.
The name of our business, Convertical Media, is a play on 2 words. Conversion and Vertical.
That's because the key features we are offering are - helping our clients achieve better online conversion rates, and we focus on solutions for specific industry verticals.
The logo we are looking to design, would have a design principle that takes into account the above - finding some way to accentuate the 2 key features we offer through the logo design. It can be through a symbol, or it can be through the words... your creativity and innovation is the limit!
We would like to have a more minimalistic design, something more friendly, contagious and modern, less formal, since we are in the new media business.
However, since we are selling to B2B clients, not consumers, the logo design should still not be too playful.