Create winning logo for DERETI (advertising agency from the Czech republic)

DERETI

DE RE TI design/ reklama/ tisk

WHO WE ARE:

We are advertising agency, we sell printing, promotional products and provide other types of advertisment, concretely we will concentrate on digital advertisement also, but mainly the printing advert (offset, digital print of leaflets, business card, posters etc.) We also want to sell graphic designs for printed matter (business cards, leaflets etc.)

We are youth group of sales representative 20 – 30 years old.

.

.

WHO WE WORK FOR:

Our clietns will be all entrepreneurials, businessmans (small, big does not matter).

.

.

GENEREL WISHES/ CONDITIONS TO LOGO DESIGN LOOK:

would like to have my logo to be:

a)simple, elagant, luxury, ARTistick and to future look, slim/thin line

b)possibility to work with each shape of the logo to create corporate identity (example of the                   „COCONROUGE“ - different circles of logo then spread for business cards and photos of
people in the logo on a business card or web site) 

.

.

MY PROPOSALS/ NAVIGATION/ IDEAS TO MAKE LOGO FOR OUR COMPANY:

After seeing hundreds of www pages and other examples of logos I finally come to 3 different thoughts how it logo should look like. 

.

1) 1)  1) 1) 1) 1) 1) 1) 1) 1) 1) 1) 1) 1) 1) 1) 1) 1) 1) 1) 1) 1) 1) 1) 1) 1) 1) 1) 1) 1) 1) 1) 1) 1) 1) 1) 1) 1)

Logo created of irregular ovals, see example „COCONROUGE“, which I like a lot and it is definitely one of the most well done logos I have seen.

.
LIKE ON IT:

a) I have the feeling that the modern graphics is directed at logos created of circular shapes in a relatively thin lines.

b) Purity, clarity, simplicity i like on it.

c) I enclose a further development of the logo „COCONROUGE“, for example, the writing paper and how are different circles then spread for business cards and photos of people in the logo on a business card or web site. Beautiful builded corporate identity I think. I like the way, how it is possible to work with the logo.

.

I DISLIKE ON IT:

I just do not like it in the idea, that I imitate/ copy one logo which already exists. It is not my idea and I am the owner of advertising agency so I shoudl be original, but it is actually very difficult to come up with something new when they basically everything is already. So I show this as the first type of possibility, but make it bit differently, but I do not knopw how to improve it, because i just think is really beautiful.

.

2)2)2)2)2)2)2)2)2)2)2)2)2)2)2)2)2)2)2)2)2)2)2)2)2)2)2)2)2)2)2)2)2)2)2)2)2)2)2)2)2)2)2)2)2)2)2)2)2)2)

My second, the probably MOST WANTED PROPOSAL OF LOGO!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! I ENCLOSE MANY OF  MY IMAGINATION SCETCH AND LOGOS WITH THE INFORMATIOON - YOU CAN FIND ON THE BOTTOM OF THIS PAGE IN THE SCETCHES AND ATTACHED FILES !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

.

a) I have not seen or find anywhere logo of the type. Probably it exists something like this, but i have not seen it yet. So i like it a lot because it is not an imitation/ copy.

b) The idea comes of the fact, that we will do the business in advertisement and also in selling the graphic designs. So I do not want to our company looked just like business company with serious logo and www, but also artistically, creatively .

c) I think that frequent, basic shapes are lets say: circle, square , triangle , line, curve etc. (probably all of those what I like to have in my logo) . And I want these shapes incorporated into the logo. Beside,
through, above intersect. It depends on the final look.

d) I wish to have thin line.

e) I sketch the logo you can see in enclosed sketches.!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

f) And i really think it goes together a lot with the graphic design because lot of these shapes is included in the graphic design.

.

POSSIBLE STEPS HOW TO MAKE IT TO MY TASTE:

A) I would maybe begin with the ring, maybe because I really subjectively feel that is very modern in the logos and it has possitive felling to me.

B) Line, I would like it to have it growing ( from left bottom - right up) slightly in the deep thought it means to me growth potential of the firm.

C) Triangle asymmetrically , perhaps with one right, but it is not the condition.
The most important is the final look all together.

D) Square, maybe yes maybe not to place it. I do not want to have the logo compliated, prefer slim, modern, nice shapes, keep it simple with the luxury, elagamt feel. But I like the square - sharp edges , it looks to me artisticly, clearly thanks to the edges.

E) I was thinking maybe even a curve with circles at the end , as in vector graphics creation. But not all the shapes have to participate in the logo, it depends on the final look, which has to be artistical, modern, elegant, simple.

F) I also was thing about the unfinished curve as in the example „OOINIE – the uncomplete circle“ it is probably greek letter and I do not know how to type it exactly. I look for your design proposal.

.

I WOULD LIKE TO USE MORE SHAPES, BECAUSE I WANT TO PLAY WITH THE GRAPHIC OF THE
LOGO AND USE THE DIFFERENT SHAPES FOR MY CORPORATE IDENTITY, EXAPLE (use only the ring for my www on the sides, there is always few centimeters on sides which are just white and the text is in the centre, so I would like to use it and put it there the ring triangle line etc.)

.

3)3)3)3)3)3)3)3)3)3)3)3)3)3)3)3)3)3)3)3)3)3)3)3)3)3)3)3)3)3)3)3)3)3)3)3)3)3)3)3)3)3)3)3)3)3)3)3)3)3)3)

BUT it is still possible, that someone of you proffesional graphic designers will come up with completly different thought and idea that will be totally fantastic. So it is posiible to do something completely different also, but the most probably I will go for the one of my 2 proposals, which i will describe below.

.

Only one more thing now, If somebody would like to try do something else than I propose, I please it should always go with my field of entrepreneurial ship so with selling the printing advert and other advert and graphic proposals (my first thoughts were 

a) pencil/ pen in logo– goes together with graphic design
b) CMYK colours in logo to show offset print 

c) kind of little rings wich make capital „D“ like DERETI and these little rings represent the offset print under the magnifying glass and etc. 

But nothing of these examples is so original, artistic, modern which I would like to use it. So I do not want it I just give the examples of subjects which goes together with the field of my entrepreneurial ship).