Franklin Retail Solutions provides in-store merchandising and marketing solutions to brands in the sporting goods and outdoor industries. Companies such as Nike, Under Armour, Adidas, and other manufacturers/brands hire Franklin Retail to go into the large retailers (big box chains such as Dick's Sporting Goods, Sports Authority, etc) to do the following services.
Merchandising - we stock, fold and hang products (apparel, equipment, sports nutrition, accessories) according to brand requirements
Marketing - install point of purchase signage, raise store employee awareness of products
Training - train employees on the product features
Information - we collect market and competitor information from the retail environment
We work exclusively in the sporting goods (all sports and fitness) and outdoor (camping, hiking, climbing) industries. Our targets are primarily the manufacturers/brands of goods in these areas. To a lesser extent, we also want to appeal to the retailers themselves, since they frequently recommend Franklin Retail to the manufacturers/brands.
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Tipos de logo a explorar
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The tag line does not need to be incorporated into the logo. It's optional. The company name Franklin Retail Solutions could also be presented as Franklin Retail (our url is http://www.franklinretail.com).
The attached files are two versions of our current logo, which we're not happy with. Too bland. It's a box - which only represents a very minor aspect of what we do. It ignores the marketing and training side. We also have used the image with the shelves in the past. But again, this just represents the restocking aspect of what we do. We could do some variation of this (with updated colors). If you go to our website (http://www.franklinretail.com) you'll see how we use this shelf image in an animation.
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