The product is a bespoke online T-shirt company where the customer can choose their personal designs, T-Shirts, order online either as a single one off purchase or for a collective group. The designed logo will be consistently used throughout the website and all other marketing collateral. The introduction of a “brand character” to reinforce the proposition is also to be considered (see below).
Demographics/ Target Audience
The brand will engage with a unisex demographic of 18-30. It will appeal to students and new employees with disposable income who have little financial responsibilities and like having fun. Targeting “stag” and “hen” night parties, specialist one off clubs and people who are collectively going on a tour or holiday as part of an event (sporting or otherwise).
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Tipos de logo a explorar
Para hacernos una idea de lo que representa tu marca, dinos qué estilos te gustan
we also like the overall effect in these websites: http://www.shirtinator.co.uk/ and although more plain the colourful t-shirts work with the grey/orange background in http://www.tshirtprint.co.uk/. At this stage we also like the idea of a ‘brand character’ but if a compelling logo came forward that did not include this, then that will not be excluded from our considerations.
The idea of a “graffiti spray can with face and arms wearing a “Slogan Wearhouse” T-shirt is a good one. We need this to reflect throughout the website and in the branding. This can also be used as a social media “avatar” as the project develops. We are thinking along the lines of the “weetabix skinheads” popular a few years back albeit we need a fluffier versions with shades and a can spraying a message e.g “this week’s offers”.
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