You Who as the business name points to our focus on individuals and teams ("you") and our commitment to helping individuals and teams explore identity ("who") as the foundation for purpose, strategy and culture.
You Who can sound like a statement, part of a statement or a question 'you who?' which I like. It sounds a bit fun and playful, which I like. It sounds a bit interesting and informal, which I like. It sounds inquisitive, which I like.
A founding belief of You Who is that every individual, team and organisation is uniquely gifted and talented and has a destiny just for them, which they embrace as they use their inherent talents.
Toying with the idea of the brand circulating around:
a. It’s all about relationships
b. EQ trumps IQ
c. We’re people, people
a. Quality before quantity
b. Thought provoking
c. Reliable isn’t boring
a. We enjoy a laugh while we work
b. Witty in our communication
c. Creative in our approaches