Reef Store is a fresh produce store, specializing in selling fresh, local, and possibly organic fruits and vegetables in different neighborhoods and districts within the city, and across the country. The idea is to create a strong brand that conveys the following attributes:
1- The store carries the tastiest and best fruits and vegetables available locally and internationally (Quality attribute)
2- The store has competitive pricing methodology, making the offering cheaper than what is being offered by the market (Price attribute)
3- The stores are located within residential areas, on large streets/roads, with store areas that are larger than the typical neighborhood store (Convenience attribute)
4- The brand is part of a large chain of stores spread across the country. We are looking into opening more than 100 stores across the country ultimatley (Efficiency attribute)
5- The brand would give an impression that store is run efficiently by a great team that puts the customer's needs first, where the customer would receive the same service and offering in any of the different stores available within the country (Quality of service attribute)
Reef is an Arabic word for countryside or a large rural area and landscape outside the city. The word would give you an impression of a large agricultural area as shown in the link: http://7-themes.com/6924797-green-c…yside.html or this link too http://blogs.telegraph.co.uk/news/n…than-ever/
Please note that we are looking into creating a brand that consists of a brandmark (Logo) and a logotype of the word Reef. We are attaching the logos below as logos that we like you to get inspired by in the designing process. Although we didn't specify any colors to give you freedom, we would prefer colors in the range of either green, red, or orange.