Either no slogan, or "Innovation for a thriving planet". Would be good to have options with slogan, and options without.
Cuéntanos a qué tipo de público quieres llegar
The logo is to represent a new 'Innovation Community’ of WWF and our partners.
WHO: A global web of passionate changemakers within and outside the WWF network who share, co-create and accelerate each other’s work towards a thriving planet.
WHY WE EXIST: Together we can make a difference and reverse the rapid degradation of our living planet. Unlimited creativity, joining efforts and sharing expertise and resources will enable us to co-create and accelerate solutions that work.
HOW WE OPERATE: In true innovation spirit, we nurture new ideas and identify solutions that work through rapid prototyping and open collaboration. We take risks, are resilient and adapt constantly - if we fail, we fail fast, and learn from it. We channel our passion and resources to replicate at scale proven solutions for a thriving planet. We live the innovative culture that we want, and propagate that culture through our actions.
¿A qué sector dirías que pertenece tu empresa?
Para hacernos una idea de lo que representa tu marca, dinos qué estilos te gustan
The logo should:
• Demonstrate ‘innovation’
• Reflect WWF (eg by the use of a panda, the WWF logo) whilst also being inclusive to partners outside WWF
• Be edgy, representing the ‘risk taking’ aspect of innovation.
• Link to people
• Colours: could be green/blue, representing earth/planet. Or something striking, out of the norm.
Note: There is a risk for the audience to confuse this logo for a new iteration of the WWF logo. We need to be careful to fold this logo under the umbrella of WWF or associate with it as opposed to roll over it. A good example of this is the ‘double the number of tigers’ logo (TX2), which is used alongside the WWF logo to illustrate this particular initiative (see attached document.)
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