-- PLEASE READ THE BRIEFING CAREFULLY! IT’S THE MOST IMPORTANT THING FOR US! --
USAGE OF THE LOGO / REQUIREMENTS OF THE LOGO:
The logo will be used for Online Marketing, physically on all of our products, as well as on our Homepage. You should consider that during your creation.
We will launch different types of products: Textiles, textile products, metal and plastic products, supplements as well as cosmetics and books.
Therefore the logo should be:
- still usable in very small size
- rich of details but not too complex
- well considered
- Please use a combination of the text "sleepsupply" and an illustration of your choice. We've seen many many designs. Try to be a little more simplistic, while remaining the little details. Try to consider the meaning in our brand as well as everything we wrote in the briefing.
- Please also try to do the designs, without very small details (i.e. eyes, hairs, thin lines, etc.) That is a major problem when we want to use the logo on a small scale on a rough surface. So please be more precise and simplistic with your drawings.
- Another best practice and always welcomed is to show us different variations of the design concept. (i.e. a board with 6-10 different fonts, or different color variations as well as an inverted logo)
Don't hesitate to ask any question you have. At the moment we are getting far too few questions from your side. So you know what to do :D