R. B. White is a 40+ years company that operates very successfully in a conservative industry. A fresh new logo and typeface is needed that will gain attention and still reflect a high-quality, precision-oriented company that fabricates metal.
Ideal logo and typeface would reflect a modern, progressive look with a certain retro feel. We do not want to look old-fashioned, stodgy and too industrial. We are looking for that clean, solid, high-quality image with a bit of a modern/progressive look. ! A trustworthy logo !
You may want to consider (just a suggestion only) to offer an updated "retro" look.
Also, it is "possible" that R.B.White could be just a wordmark with no logo; this entirely depends of course on the strength of the design. Preference is for a logo with typeface.
It is not required that the "Inc" part of the company be part of the typeface. Include if you wish.
Please let me know should you have further questions.
Thank you and good luck!!