** Please note - we have changed the name from sooperbowls to Mojo, all other branding and styling still applied - I hope you like our new name!! **
This is a relatively new product on the market, not many people are aware of acai. We are called Mojo and want to play with the double o in the word Sooper, perhaps make them look like purple berries, like the acai fruit.
Our target market is:
- 25-45 year old,
- health conscious,
- urbanite, grab food 'on-the-go',
- willing to spend money on food,
We want this logo and brand to be:
- Personal and Personable
- Bright Colours
- Use of simple imagery
- Cool and retro
- Eye catchy
We took inspiration from the following brands and websites:
Our website will be something like getmymojo.co.uk, so similar to the snog website in that the name is part of the sentence.
Please take a look at the file called font options to see what kind of fonts we like.
Also familiarise yourself with what the acai bowl looks like, at the attached files.
We are looking for creativity, something that will stand out. This is a Brazilian product and expect it to emphasise fun.