Creative sophisticated logo needed for new adventure gear brand

27DegreesN

We are creating a brand of mid to high end camping/hiking/adventure gear. We are targeting 25-55 yo weekend warriors who are willing to spend a little more to get quality gear. These customers are sophisticated, adventurous professionals.

1. Our brand name is a reference to the latitude of Mt Everest, and we are using the planet's highest mountain as a metaphor for outdoor adventure and lofty aspirations.
2. This logo will be going on multiple product types of various shapes and sizes. As such, we would like a logo that still looks good both vertically and horizontally. What we mean by that is some products are long and thin and used vertically (think hiking/ski poles) and so the logo needs to still look good when applied to a product like that. We would be open to having two versions of the logo if required to achieve this.
3. We are open to the logo incorporating a degree symbol rather than the word 'Degrees' however we will leave this up to designers.