( Creativity Play center )

Play learn connect/ نلعب نتعلم نتواصل

Cuidado infantil

Brand identity design for an educational and creativity play center where intelligence is promoted through play. It’s a place where kids come to play with multi options ( elctronic, skill motors, art, cooking ,trampoline, .. etc) with special focus on learning through playing, as well as connecting with other kids, and helping the family themself to connect and have real memorable moments . The place is called “Oppa ! ”. It’s the sound that comes out when you play with a child and raise him high OPpa ! The slogan is “Play Learn Connect” and the logo should reflect that. The theme concept of the place must include: 1- Doodles in black font color. 2- Bright colors ( turquoise, yellow, dark purple, green , and red) 3- Joyful and full of life. 4- Symbols and sketch icons that reflect the variety of activities and services in the place. 5- a touch of nature to reflect life and growth. 6- focus on the bond between a child and his family. Substance used in the decoration: Natural brown wood Grass Tree Plants Plastic Pipes Yellow iron steel Turquoise walls It is essential to incorporate that somehow in the brand. There are 6 main services in the center: 1- independent play spaces with variety of skills. 2- fast food restaurant and cafe. 3- creative programs and classes for toddlers, kids, girls, and parents. 4- family, school, charity , events. 5- party celebrations. 6- toys small shop. The logo needs to be in English and Arabic. I can support in the Arabic version of the writing if required. Expected outcomes include: 1- logo, font and ,color palette. 2- patterns . And from that we can build the packaging requirements such as paper bags designs, business cards, socks , wall design stickers …etc.)

The logo must include at least 4 main colors: yellow+ turquoise + purple + red. Secondary colors : green and orange and dark pink. Out line black.