Description of the product
Roque Rum is made only with finest Brazilian ingredients (Sugar Cane & Spices).
Named after Brazil’s most infamous pirate, Roque Brasiliano. Roque Brasiliano’s career as a pirate lasted from 1654 - 1671.
Aiming to become the rum of choice in Brazilian bars and nightclubs and expanding globally.
Aiming to create a lifestyle brand where it´s ok to explore new horizons and conquer your own destiny.
Description of the product target audience
Roque will be aimed at 25 - 55 year old men and women bar and nightclub patrons who appreciate a good rum, neat, on the rocks or mixed in a cocktail.
Luxury 1 4 10 Casual
Minimalistic 1 7 10 Detailed
Playful 1 8 10 Serious
Modern 1 7 10 Retro
Loud 1 4 10 Quiet
Feminine 1 5 10 Masculine
Industrial 1 9 10 Heritage
The design preferably should have an OLD LOOK to it.