We’re positioning ourselves as a premium brand. Our stocks are fresh, and are found in the refrigerated section of the grocery store.
More and more, busy home cooks are choosing Crowded Kitchen’s line of culinary stocks as the foundation for their favorite recipes. Using only the finest ingredients sourced from local, responsible farms, each batch is slow-simmered for hours to achieve a depth of flavor and silky, collagen-rich texture you just can’t get from the box stocks.
The name “Crowded Kitchen” comes from my childhood, helping my mom in the kitchen while she cooked for dinner parties. She put so much love into the making of the food, and when the guests would arrive they’d always end up into the kitchen - laughing, drinking wine and trying to steal tastes of my mom’s delicious food.
Think old world master craftsmanship, rustic, farm-fresh, essential ingredients for serious cooks. Our stand will be made from recycled barn wood. Our countertop is roughly hammered copper, and we have beer taps on black iron posts that dispense our stocks. Very rustic, almost like a workshop or a tavern, but also modern and clean - “freshness” is a key component of our brand as well.
I like vintage looking logos for this project, but our products appeal to cooks from ages 25-65, so we don’t want to get too “hipster” - we’re trying to find a cool logo that will appeal to millennials as well as older gen x’ers.
Final note - I picked my favorite logos from the options I was given, but none of them really captures the feel I’m looking for. Hopefully they will help give you some direction, but don’t take the examples I chose too literally.