JSF & Co is located in the financial district of Toronto, Ontario Canada. Our core business function is agricultural commodity trading, risk management and market research. Our goal is to continually build and refine industry leading price forecasting models and to actively trade our strategies on the Chicago Mercantile Exchange (formerly known as the Chicago Board of Trade).
Our Founding partner is John S. Ferraro, who has accumulated over thirty years of experience within the North American food and agriculture landscape. This is a unique selling proposition that we would like to include in our brand identity.
We are fast-paced, quick decision-makers, with a passion for global agriculture and commodity markets. We believe that every downfall or downturn can represent an opportunity and we pride ourselves on our risk protection capabilities.
As a new venture, we need to establish a corporate identity within the competitive and volatile agricultural industry. We would like to develop a sleek, modern and sophisticated logo to encompass our key business functions. For some logo examples, please view J.P. Morgan, Morgan Stanley and Earnst & Young (EY). We would like to develop a logo combination that includes both text and a symbol, similar to Earnst & Young (EY) example mentioned above.