I am a contemporary pilates instructor and a functional movement specialist. I don't do it for the money (although it doesn't hurt), I do it to help people. I'm not interested in attracting people who want me to fix them, I want only those who are fully engaged in the process. My focus is on purpose driven movement, alignment, symmetry, 3-dimensionality, and MOVEMENT. I am very caring and have a wholistic approach to fitness.
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My current target market varies from Baby Boomers interested in adding quality to their years from athletes who want to prevent injury and/or perform better. I teach privately, semi-privately and small group of up to six. I'm interested in building a larger class audience with a focus on "upright functional pilates" rather than the traditional matbased workout thought of as pilates, which is now mainstream and from my perspective outdated.
I want to be immediately recognized by my logo. The name should be seen immediately with an emphasis on Pilates, with the "3-D" and "In Motion" also very visible. I'm not interested in cartoons or figures. Although if a figure could be incorporated without de-emphasizing the lettering, i'd entertain that. I'd like a logo that I can use on my website, biz cards, t-shirts, caps, perhaps a car-wrap, etc.
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