Deka Carbon

Medio ambiente

Deka Carbon is a climate-tech company focused on removing carbon dioxide from the atmosphere. Carbon removal is essential if we want to solve global warming. For centuries, humanity has burned fossil fuels and pumped carbon dioxide pollution into the atmosphere, causing the planet to heat up. If we want to fix this problem, we need to capture that CO2 and put it back underground. It's the process of repairing the atmosphere. This is what Deka Carbon is focused on achieving. The target audience are males, 30-50 years, highly educated, professionals, working in the environmental industry as engineers, scientists, entrepreneurs or investors.

DESIGN CHALLENGE The brief for this design project is to capture two concepts into a logo: Concept #1 = 10, increasing, and/or decreasing. The word "Deka" is the Greek word for 10. This first concept is to highlight the size and scale of the carbon removal challenge. Firstly, we need to achieve carbon removal at massive scale, specifically 10 billion tons per year (10 billion is a 1 with 10 zeros). Secondly, we are starting from a small base, and we need to increase the amount of tons we need to remove by a lot. Thirdly, we need to decrease the amount of carbon dioxide in the air. So logo should somehow capture one of these concepts: 10, increasing, or decreasing. There might be ways to actually capture all three ideas in the same design (perhaps with a combination of shapes, gradients etc). Concept #2 = Carbon Removal Carbon Removal is the main activity of the company. It's the process of cleaning the air by filtering CO2 out of the atmosphere and permanently storing it. For over 200 years, we've been burning fossil fuel for our energy, and pumping CO2 pollution into the atmosphere. Carbon removal is the activity of reversing this process, cleaning up the CO2 pollution, and repairing the atmosphere. We must do this to stop global warming and solve the climate crisis. LOGO TYPE The logo should be a Symbol + Wordmark. That is, the "10 + Carbon Removal" concepts should be captured into a symbol that can stand alone, as well as a custom font for the words Deka Carbon. THIS CONTEST The successful logo for this project will do the best job of capturing these two ideas into a modern logo design, and properly reflect the philosophy and underlying principles of the company. There are lots of ways these ideas can be brought to life, so we have not included any examples. We are looking maximum creativity in how the two concepts are brought to life. The contest will have a guaranteed award but be a blind contest so that ideas are developed separately. We intend to provide active feedback throughout the design process to actively help designers meet the brief. STYLISTIC SUGGESTIONS Stylistically, we are looking for a logo that is in a modern, flat, layered, transparent, 3D style. We are drawn to the examples in this article, especially 5/TransFlip and 12/Swingers. They are minimalistic while also having deeper meaning, and we think this approach can capture the two concepts we need into the design. https://www.logolounge.com/articles/2021-logo-trend-report Most importantly, we are looking for a thoughtful design that captures the two concepts in the logo. FEELINGS / VALUES The logo should feel modern, professional, minimalistic, and thoughtful. It should be more masculine than feminine. It should communicate that the company is visionary, optimistic, serious and credible. COLORS We do not have a color palette preference. Feel free to choose any colors you wish. NEXT PROJECT = BRAND GUIDELINES & WEBSITE The winning designer will be asked to develop brand guidelines as a second project. We will need to do full color palette, typography, etc after the logo is developed. It's possible we will need help with implementing a website with custom graphics etc.

Toda categoría de diseño tiene precios flexibles para todos los presupuestos. Logotipos comienza en $299.