This is a Dental office. We have been in the area for many years but we have new ownership. It is a middle of the road type of office. Not too fancy but not cheap either. We are looking for a logo that will be catchy but classic. We are not looking for flashy. The logo will be used as a possible sign, letterhead, business cards. We want people to be able to read it but have it unique enough that it stands out a little.
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This logo will be used for existing patients and to attract new patients. We are looking to bring in families. We want the logo design to be inviting for people of all ages. Mothers are the most likely to make the call to come to the office, so it would be good to have something that appeals to females. We want our look professional but not intimidating. Gentle and elegant.
The name needs to be legible and visible. "AZ" is a suitable abbrevation for Arizona but I would like to see the full name if possible. The logo itself could be abstract rather than a picture. I don't want any teeth, toothbrushes or dental items. I have pictured a circle being made up of the name with some sort of design in the middle. I have also pictured our office name with an abstract desert horizon (no cactus please). Please feel free to be creative and try something different. I have envisioned using a silver, powder blue (or metalic light blue), and tan. However, please feel free to be creative with colors. Neutral more than bold. Lighter rather than darker.